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Privacy Policy

Last updated: October 2026

Here we describe how VetAtHome processes your personal data when you book a visit, are a customer with us or visit our website, and what rights you have.

1. Who is responsible for your personal data?

Aktiebolaget Djursjukvård i Sverige, reg. no. 559299-9113, (”VetAtHome”), Valhallavägen 184, 115 27 Stockholm, is the data controller. If you have any questions about how we process your information, please send them to dataskyddsombud@vetathome.se.

2. What data we process

About you as a pet owner: name, address, telephone number, email address and, when needed for billing or insurance regulation, social security number.
About your animal: medical records such as examinations, test results, diagnoses and treatments.
When you book and pay: booking details and payment details. Card payments are handled by our payment services, and we do not save card numbers.
When you visit the website: IP address, type of device and which pages you visit, via cookies if you agree.
When you contact us: what you write or say in the matter.

3. Why we process the data

The table shows for what purposes we process your data, with what rights and how long we store it.

Purpose	Legal basis	How long
Book and carry out visits to the clinic, reception or at home	Agreement	As long as necessary for the visit
Keep a record of your pet's care	Legal obligation	As long as the law requires
Invoice and settle directly with your insurance company	Agreement and legal obligation	Accounting information is saved for seven years according to the Accounting Act.
Customer service, booking confirmations and reminders	Agreement and legitimate interest	As long as the case is ongoing
Newsletters and offers for you as a customer	Legitimate interest	As long as you are a customer and for one year thereafter, or until you unsubscribe
Measure how the website is used (analytics cookies)	Consent	According to your cookie settings
Display and measure ads (marketing cookies)	Consent	According to your cookie settings
Measure whether ads lead to bookings and reach new customers via Google and Meta (see section 4)	Legitimate interest	As long as you are a customer, or until you object
Prevent abuse and handle legal claims	Legitimate interest and legal obligation	As long as it is necessary for the purpose

4. Advertising and measurement at Google and Meta

We advertise on Google and Meta (Facebook and Instagram). To know if the ads lead to bookings, and to be able to show them to people who are not yet customers, we share certain information with them:

When you book an appointment, we send information that a booking has been made to Meta, along with your email address and phone number. Meta uses this to see if the booking came from an ad.
We may upload a list of existing customers' email addresses and postal codes to Google, so that Google can prioritize ads to people who are not yet our customers.
When you book an appointment, a booking event is also recorded in Google Analytics, which we use to measure how many bookings are made per booking type and appointment. This event does not contain any contact information or information about your animal. Website visitor statistics are collected via Google Analytics only if you accept analysis cookies, see section 5.

The data is hashed before it leaves us, i.e. converted into a code. Google and Meta compare the code against their own users. We do not send log data to advertising platforms.

You can object to this at any time. Contact dataskyddsombud@vetathome.se and we will remove you from future uploads and sending of booking information.

5. Cookies

We use cookies on the website. Necessary cookies are always used. Analytics and marketing cookies are only used if you accept them. You can change your choice at any time via "Change cookie settings" at the bottom of each page. More information is available at vetathome.se/support/om-cookies.

6. Who we share data with

Suppliers who process data on our behalf, such as medical record and booking systems, mailing services, payment services and IT services. We have personal data processing agreements with them.
Google and Meta, for advertising and measurement according to section 4.
Your insurance company, when we directly settle your case.
Other veterinarians and animal hospitals, when your animal is referred to or from us.
Authorities, when we are required to disclose information by law.
A buyer, if all or part of the business is transferred. The buyer will then process the data in accordance with this policy.

As a healthcare provider, we are bound by confidentiality regarding the information in your animal's medical record.

7. Transfer outside the EU/EEA

We primarily process data within the EU/EEA. Some providers, including Google and Meta, may process data in the USA. The transfer is then based on the EU Commission's adequacy decision or standard contractual clauses.

8. Your rights

You have the right to:

find out what data we process about you and receive a copy of it
get incorrect information corrected
have data deleted, when it is no longer needed and we are not obliged to save it
request that processing be restricted
object to processing based on legitimate interest, and always to direct marketing and advertising
receive information you have provided to us in a machine-readable format
withdraw consent at any time

Contact dataskyddsombud@vetathome.se to exercise your rights. If you believe that we are processing your data incorrectly, you can file a complaint with the Swedish Data Protection Authority, imy.se.